In every top tourist destinations of the world, hotels face some unique challenges that they have to solve. A large amount of rush can be observed from the places where events are organized throughout the year. There are so many annual events and shows organized & so hoteliers have to cope with millions of visitors.
With so many exclusive establishments competing for the same clients, it is important to strategize in order to stay ahead. If you are providing hotel accommodation, here are some of the obstacles you should expect and some solutions on how to solve them:
The internet has revolutionized travel and accommodation booking and this is a both positive and negative thing for providers. You have to compete with thousands of facilities available & they all are now listed online. There is so much information available and clients are now lost for choice. To leverage the internet, you have to create a very impressive website and list your business on aggregation sites and other relevant booking platforms. You have to regularly check reviews on TripAdvisor and other outlets to improve your services and products.
Everywhere festivals and events boast throughout the year, you will agree that the global financial slowdown is affecting occupancy rates. People are cutting down on luxuries that lead to high vacancy rates. To solve this problem, you must come up with incentivized packages during the low season to encourage guests to book and stay longer. Upgrades, lower prices and coupons are just some of the ideas you can use to increase occupancy.
Coping with Social Media
If your services are good, you have nothing to worry about social media but woe unto you if you don’t deliver. This information will be retweeted in minutes and your dirty rooms shared on Instagram in seconds. Your potential guests will keep away from your facility because they will have gotten the information before even landing at the airport. You can also leverage social media by sharing your offers on different social networks. You must have some presence on these platforms and ensure you monitor the feeds 24/7.
More Customer Demands
The stiff competition in the hotel industry means customer requires innovative marketing tactics. You have to provide top-of-the-range services, facilities and amenities. From free Wi-Fi, fitness facilities, luxury beddings, iPod docking stations, VLT games, flat screen TVs to videos, there is no limit to how innovative you can get. You have to up the game through unique cuisines, state-of-the-art technology, easy booking and irresistible ambience to win over customers.